Animated Video Commercial | Unigas

Unigas is one of the leading distributors of LPG gas in Bangladesh. With one of the the largest distribution network in Bangladesh, they have lead the revolution in LPG distribution and journeyed ahead to become a key player across customer segments including Industrial, Commercial, Domestic and Auto LPG.

Our Brief

With cheaper and more efficient alternate to Octane and CNG, LPG is the future of motor fuels. Unigas’s business prospect focuses on LPG. Understanding the effectiveness of animated promotional video, Unigas approached us at Pixelaa Studios to make an eye-catching and easy-to-understand animated video commercial for their social media audience.

The Idea

The first phase of the idea was script making which revolved around a single character who is a little scared to invest the money he saved, in any business as he sees most of the business are failing. So, one character appears who is a problem solver and explains him about Unigas, its benefits to investor as well as its business potentiality. Followed by the script development and visualization, our animation team brought the script to life.

The Outcome

Followed by our delivery of final video, Unigas launched a Facebook video campaign which gained more than 100K views with 7 leads within a short period of 7 days. The company gained lead value of BDT 1 Crore with total Sales lead worth BDT 7+ Crore within the time.