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Our Brief

With their declining sales, Easytrax wasn’t doing good in their business as many of the target audience didn’t understand the top-notch technology Easytrax was providing.To accelerate their sales positively, Easytrax wanted to promote their device in such a way that it gains familiarity with their customers and the benefits of using the device would be explained in simpler terms. As a result, they finalized their need to get an animated promotional video.

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The Idea

The idea was to create an animated video that speaks about the existence and aspirations of CREAttitude Association that Manon & Fred could use for their crowdfunding campaigns. The video needs to brief that CREAttitude is a non-profit organisation that constantly works to highlight the practice of holistic living, in sync and harmony with nature and are building bridges between professionals, private individuals and eco-villages in order to raise ecological awareness among children around the world.

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The Outcome

With the animation video we created, Easytrax ran a promotional campaign on facebook which garnered over 600,000 views, increasing their popularity in online platform. Consequently, within a short period of 50days, they sold more than 850 of their tracking devices with total sales of more than 4, 250, 0000 BDT.

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