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Our Brief

Zantrik’s previous marketing strategy massively failed because their still image based app promotion couldn’t engage their target audience. Moreover, they didn’t have relevant content as a story to tell and audience couldn’t feel connected to their way of communication. The strategy also failed to explain the need to have a car insurance for the owners in context with their app. That’s when Pixelaa Studios came to their rescue.

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The Idea

We came up with the idea to create an explainer video to disseminate information regarding the importance of bike insurance and the use of digital apps in efficient way to save time and money. The video was precise and easily understandable, which we believe made the video more relatable. Then we went on marketing the video for promotion. And, the results were impressive!

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The Outcome

With Facebook as a campaign platform, we run the marketing campaign and the video garnered more than 1 million views with more than 5000 insurance orders in just 30days and sales over 25,00,000 BDT.

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