For businesses, animated video commercials can help break different levels and reach different marketing segments. As a new form of digital content, you have wide opportunities in telling your story via animated video commercials. Through videos, compelling and eye catching messages can be shared with your target audience and engage them effectively. Being a long term lead generating source, this should be a part of your digital marketing strategy. Having a video on your website increases your chance of appearing on Google’s first page of results, doubles your click-through rate from email and consistently outperforms other marketing content according to most marketers.
Here are some of the aspects where animated video commercials could widely improve your marketing strategy in digital world.
- Website
You can say that websites are your business’s digital face. If someone wants to gain familiarity with your business, they’ll definitely check your website first, hence, you need your business website to be attractive in such a way you can engage your audience while being informative as well as actionable. Your website should be eye catching, trendy and focus in garnering your audience’s attention effectively. A research says people leave web pages in less than a minute if they do not find it interesting. The solution is to add an animation video as it increases engagement, keeping your audience in the site for a longer period of time and keeping a memorable impression of your business in their brain.
- SEO
Search Engine Optimization is a method employed to enhance search engine results without paying for it! How can you do so? With careful use of words, and creating relevant content regularly and using clean and fast site, you can enhance SEO without spending a dime on it. Another simple tactic is to include animated video on your business website or blog site such a way it has rich and varieties of content. The more you keep blogs with animated videos, the better it will be! Do not forget to add relevant taglines on your videos which is like a bonus to get more SEO extra points.
- Paid Advertisement in Social Media Platforms
Other than SEO, paid advertisement is also a useful tactic to garner more audience, and with the use of animated videos, you can reach more of your targets in platforms like Facebook, Instagram and YouTube. Use of animated videos for ads like: Facebook/Instagram mobile news feed, messenger inbox, Facebook/Instagram Story, YouTube In-stream or bumper ads are thousand times more effective than a typical static image. Through the use of paid advertisement, the animated video advertisement can get you the attention of your target group on a crowded feed.
- High Interaction
Animated videos with a powerful combination of pictures, motion, text, voice, sound effects and music makes the viewers glued to the screen. After watching the video, they feel the urge to try the products or services.
It is seen that the conversation rate is increased by 30-40% whenever an explainer video is posted on the landing page. Animated videos efficiently create a stronger call to action. It is seen that an explainer product video on the landing page makes the sales graph impressive.
As Websites, SEO and Paid advertisements are tactics, you must ensure addition of relevant animation video commercial in their respective aspects. But, how can you be sure animated video commercials are your ways to improve your marketing. Well, fear not! Based on a survey, it is reported that 80% of the Business recommend adding animated video commercial as a part of digital marketing strategy and more than 90% ensure that it has a good return investment.
There are varieties of tactics you can use to fit digital marketing strategy for your business, but there’s nothing better than adding animated video commercial into your marketing strategy. With animations, the possibilities are limitless, low and behold, animation video commercials might just be the boost your business needs!
Simon
A beef lover.
